All clubs would be charging £7 if the above theory worked. I think any sensible person will tell you it won't work. The club can't afford to gamble like this, this is a stupid idea. It won't happen anyway so I'm not getting too angry...
Forum benefits - Register now for free
- Post on the Forum
discuss club news with other fans - Club Newsletter
with news and offers for forum members - Club Videos
The latest from Stonebridge Road
RSS Feed
Discussion Thread
£7
(114 posts)-
Posted 7 months ago #
-
Agree Hannah you don't have to be a genius to work this out, the figures just don't add up purely based on if someone comes into the ground @£7 how are the club to know that they are going to spend monies on either Food, programme or Bar to counterbalance the clubs losses. I personally think the club will lose revenue from this and not even the fickle supporters would come back for this.
Posted 7 months ago # -
This proposal is absolutely ridiculous, By all means reduce the entrance fee to maybe £12.00 as a gesture in these still troubled times, But to £7 is shooting ourselves in the foot and obviously unfair to all the season ticket holders who shelled out up front back in July/August.
As for gates of 3000k plus for free games, Remember, The free game last year was a FAT game with a huge advertising campagn on the back of the wembley success .......ie 'Come and watch the fleet continue their defence of the FA Trophy FREE, If we advertised a free game now I honestly think we would struggle to get 2000k Unless it was Luton at home and who in their right mind would make that game Free !
Whilst everyone is trying allsorts to bring more money into the club some of these suggestions like the £7 entrance is suicidal and will do more damage to the club than good.
I think the key to getting higher gates is with the team, If they continue to show the grit and will to win on the pitch like they did last saturday then the fringe fans will return irrespective of the entrance charge, To term the phrase 'if only' we had beaten Alty and Kettering and saturdays game was 5 wins on the bounce you'd see a lot more fans at SBR in the next home game, Success on the pitch will bring the punters through the turnstiles whether it cost £7 £12 or £15 to get inPosted 7 months ago # -
Isn't the Conference minimum £9 or £10?
Posted 7 months ago # -
I may as well not buy a season ticket next year, just wait for the benefits of not being a season ticket holder.
What a stupid idea. Does anyone honestly think that we will double the gate. I think not.
Posted 7 months ago # -
Exactly Bill. Let's alienate season ticket holders at the time of the season when you're trying to persuade them to renew!
If we're going to have a push again this year on 'early bird' season tickets to try and raise revenue early on, it's not really time to drastically reduce normal admission price is it!
Posted 7 months ago # -
It is of course both stupid and wrong.
We should set the price for our product, ie to be able to watch a football match, at the right level when compared to other clubs. I think £13 is right whether it is a straight £13 or, as I prefer, £15 less a £2 discount for people supporting local businesses.
If the price is set too cheaply all it will do is tell people that it is not worth coming to watch. It won't increase the numbers enough to compensate for the reduction in price.
It will also put people off renewing season tickets.
I tried saying the same on the MYFC site, but my message diasppeared into the ether and I couldn't be bothered to point out the blindingly obvious again.Up the Fleet
Posted 7 months ago # -
LOL. OK, I get it. Everyone who might think up something alternative is stupid. The price is too high, then it's too low - blimey MyFC are moodier than a Katy Perry track. But let's at least argue based on what we know something about before whack-a-moleying every new-fangled contraption those idiotic owners come up with
Based on actual gate numbers, the club accountant has posted that a drop to £7 would require an increase in the gate of 173 to make up for it. So not "double the gate", but "add 173 paying punters". How likely is that? I dunno. But I am willing to listen to other people's views on it without calling them idiots and shutting my ears.
As for alienating ST holders. It's a fair point. But this would be a) for the last part of the season, and b) done to increase the fan-base and improve the atmosphere at SR. How many ST holders would resent that? Worth looking into before kicking it to touch based on gut-feel imo.
Posted 7 months ago # -
I think most of us that but season tickets do so because we support the club and so would probably support any idea that helps the club.
if dropping the price gets the crowds back up over the 1,100 mark then it is worth doing but that will require a lot of selling and we don't normally do that very well.
I could be wrong but I thought that there was a minimun price set by the league, possibly £10 for a standard adult admission, either way if we are dropping the prices I think £10 is the magic number, above £10 and it feels expensive but keep it at £10 and it is one note, not a lot of difference financially but quite a bit different psyhchologically.
Posted 7 months ago # -
Yeah, the £10 does sound like a decent price point. The £7 in the proposal stems I believe from what we understand the minimum to be.
Posted 7 months ago # -
For this to work these extra people need to come week after week. OK it can be different people each time as long as enough different people turn up.
I do not believe there are enough extra people who would come. Yes of course we know there are thousands who would come to one off occasions, but I don't think otherwise.
Posted 7 months ago # -
In my opinion dropping to £7 would be financial suicide, we would have to double our gates to over 1500 to just break even and then hope that the 1500 spend loads of money over the bar, on a programme and buying food, I'd like to meet the idiot that thought of it, and as a season ticket holder once at another club I would be well annoyed if the club suddenly reduced the price to below per game that I had bought my season ticket for.
My mind boggles at the thought of reducing £7, that is below Ryman League admission prices
Posted 7 months ago # -
The bloke who came up with this idea has done some marketing for Barnsley so therfore knows it all CS.
Have you not seen this on MyFC already?
Posted 7 months ago # -
I am not a MyFC member, ask this bloke who has worked for Barnsley to meet me at the ground tonight and explain his reasoning, could be an interesting conversation
Posted 7 months ago # -
Anonymous Unregistered
Login to Send PMIsn't the Conference minimum £9 or £10?
According to the hand book it's £7.
Posted 7 months ago # -
In no way defending the idea... But the maths mentioned were not doubling of the gates. Purely an increase of 150 of the paying customers, thus not unachievable...??!!
Posted 7 months ago # -
I am not a MyFC member, ask this bloke who has worked for Barnsley to meet me at the ground tonight and explain his reasoning, could be an interesting conversation
Oh really. I just presumed that you would have joined up.
I doubt very much this bloke will ever set foot in Stonebridge Road.
Posted 7 months ago # -
How do you work that one out Richard, 400 paying £8 less and 150 paying £7 doesn't quite add up to me.
Posted 7 months ago # -
Jeff,
I give hours of my time for free, I don't want to pay for privelage, my money is invested in a Championship club of which I am a shareholder
Posted 7 months ago # -
The £13 will not make a difference, £7 may just make the difference required, although there will be more of on field benefit then financial benefit.
First of all lets look at some figures before any decisions are made (all figures exclude FGR Game on Saturday),
The average gate for the season currently stands at 878 per home game.
Out of this gate 339 of these are season ticket holders and 102 are various complimentary tickets. So paying on the gate every game is 437 Fans of both home and away.
The home fans make up 272 with away fans at 165.
The away fans figure is however higher then reality due to the Wimbledon, Oxford and Cambridge who brought a lot more fans then regular away travel although we do the Luton game coming up (I know York was mentioned earlier in the thread but they brought 123 fans with them last season, not groundbreaking as far as away support is concerned)
So taking the 'Big Games' out of the equation the average away gate would be 64.
This would mean on average a paying gate is 336 fans every game. This can then be split down further with an approximate 60:40 split between Adult Prices and Concessions.
202 Full Paying Adults and 134 Concession tickets are sold at an average home gate this season. These figures brings us to an average gate income of £3719 (I have taken VAT off any takings)
Some other figures to take into account are the following:
Programmes are sold to 34% of the total attendance
Each Person through the home gate spends approximatly £1.81 in the bar and £1.32 on food for each match. (this is home fans only as the away fans do not have access to the facilties)
Regardless of attendance the 50/50 draw is pretty consistant with approximatly £350 taken per game.
Now with the above proposal I am assuming that ALL TICKETS would be £7 and Children would be £1 per game, I have no figures to support how many children come through the gates but I am making the assumption that 33% of all concessions are children.
The average income for the season based on the above observations is £6790
The free game from last season brought in the same amount of income as the average for this season.
The cost of sales are obviously higher for items inside the ground. There is a very high Profit Margin on ticket prices.
Running the model above with the current figures at a £7 ticket price would bring in income of £5,191. bringing in a maximum income difference of £1599.
Assuming that away fans are constant the only increase in income would be to increase the home attendance by boosting the pay on the day gate.
based on the assumption each extra person would bring in £9.20 in income to the club.
The club would need an extra 173 fans through the gate to bring in the same amount of match day income.
A total of 446 paying home fans at each game, last season the average for a home game was 536 home fans.
If we could reach out to the same number of fans as last season, not only would be surpass the current levels of revenue for a match day we would also surpass the current profit for each game.
I would support this proposal from a financial point of view, if marketed to the fans of the club I think that it would prove sucessful both financially and by bringing fans back to stonebridge road.from this... i have to admit i havent tested to see if correct myself... but i must say im likely to agree with an accountant for obvious reasons.
but i must admit it seems scary to the naked eye!!
Posted 7 months ago # -
I buy two season tickets a year, if this goes through, you can kiss my season tickets goodbye, as it makes season ticket worthless, you get a discount for paying up front and helping the club out.?
Posted 7 months ago # -
Jeff,
I give hours of my time for free, I don't want to pay for privelage, my money is invested in a Championship club of which I am a shareholderOK. Am a little surprised to be honest seeing as that is where the club policy seems to be originating from.
The Championship club doesn't happen to be Barnsley does it?
Posted 7 months ago # -
No Jeff but I have fond memories of beating them 4-2 in the play-off final
Posted 7 months ago # -
The £13 will not make a difference, £7 may just make the difference required, although there will be more of on field benefit then financial benefit.
First of all lets look at some figures before any decisions are made (all figures exclude FGR Game on Saturday),
The average gate for the season currently stands at 878 per home game.
Out of this gate 339 of these are season ticket holders and 102 are various complimentary tickets. So paying on the gate every game is 437 Fans of both home and away.
The home fans make up 272 with away fans at 165.
The away fans figure is however higher then reality due to the Wimbledon, Oxford and Cambridge who brought a lot more fans then regular away travel although we do the Luton game coming up (I know York was mentioned earlier in the thread but they brought 123 fans with them last season, not groundbreaking as far as away support is concerned)
So taking the 'Big Games' out of the equation the average away gate would be 64.
This would mean on average a paying gate is 336 fans every game. This can then be split down further with an approximate 60:40 split between Adult Prices and Concessions.
202 Full Paying Adults and 134 Concession tickets are sold at an average home gate this season. These figures brings us to an average gate income of £3719 (I have taken VAT off any takings)
Some other figures to take into account are the following:
Programmes are sold to 34% of the total attendance
Each Person through the home gate spends approximatly £1.81 in the bar and £1.32 on food for each match. (this is home fans only as the away fans do not have access to the facilties)
Regardless of attendance the 50/50 draw is pretty consistant with approximatly £350 taken per game.
Now with the above proposal I am assuming that ALL TICKETS would be £7 and Children would be £1 per game, I have no figures to support how many children come through the gates but I am making the assumption that 33% of all concessions are children.
The average income for the season based on the above observations is £6790
The free game from last season brought in the same amount of income as the average for this season.
The cost of sales are obviously higher for items inside the ground. There is a very high Profit Margin on ticket prices.
Running the model above with the current figures at a £7 ticket price would bring in income of £5,191. bringing in a maximum income difference of £1599.
Assuming that away fans are constant the only increase in income would be to increase the home attendance by boosting the pay on the day gate.
based on the assumption each extra person would bring in £9.20 in income to the club.
The club would need an extra 173 fans through the gate to bring in the same amount of match day income.
A total of 446 paying home fans at each game, last season the average for a home game was 536 home fans.
If we could reach out to the same number of fans as last season, not only would be surpass the current levels of revenue for a match day we would also surpass the current profit for each game.
I would support this proposal from a financial point of view, if marketed to the fans of the club I think that it would prove sucessful both financially and by bringing fans back to stonebridge road.from this... i have to admit i havent tested to see if correct myself... but i must say im likely to agree with an accountant for obvious reasons.
but i must admit it seems scary to the naked eye!!It seems from above that they want to charge the season ticket holders another £7, makes that a real deal, anyway don't assume the accountants can add up
Posted 7 months ago # -
Im an Accountant. We can.
Posted 7 months ago # -
Im an Accountant. We can.
So if say about half of season ticket holders do not re new because its cheaper at the gate, will the added attendance make up for the odd £40, 000 that they lose on next years season ticket up take. cause that dont add up
Posted 7 months ago # -
Sorry Richard but that says it all, I am a Pension Trustee and Accountants never seem to amaze me
Posted 7 months ago # -
Busta,
This proposal is plain daft, the club would be out of business by the end of the season, you don't need to be a number cruncher to work that out, just common bl**dy sense
Posted 7 months ago # -
Busta,
This proposal is plain daft, the club would be out of business by the end of the season, you don't need to be a number cruncher to work that out, just common bl**dy sensei with you, plain short sighted
Posted 7 months ago # -
Im an Accountant. We can.
So if say about half of season ticket holders do not re new because its cheaper at the gate, will the added attendance make up for the odd £40, 000 that they lose on next years season ticket up take. cause that dont add up
Hey, hey im not getting into this debate and im not disagreeing with you here. Im just saying the proposal until the end of the season isnt as stupid as it seems financially.
Season ticket holders would literally only just be out of pocket when you take into account only 7? games left... So its a chance to increase revenue (maybe!!) and increase the gate and chance for more to see.
Agree that season ticket holders will lose out slightly this year.... but for the benefit of the club?? no idea tbh...
we shall see - it will not get voted in anyway as myfc cannot organise a thing correctly, accurately or quickly!
Cheers
Posted 7 months ago #
Reply »
You must log in to post.